The Glory Days Of Studio 54, One Of The Most Infamous Nightclubs

Culture |

2. The night they sold nothing but fruit juice and soda

During the first year the club was open, Schrager and Rubell got by with no liquor license. Instead, they purchased daily permits intended for caterers, not nightclubs. The head of the State Liquor Authority got wind of the scam and conducted a sting; afterward, the club was closed for the night. Undaunted, Studio 54 opened the next night anyway. Patrons received this notice at the door: “Welcome! And thank you for joining us this evening. Due to an unfortunate misunderstanding, we are unable to serve alcoholic beverages tonight. However, we have a variety of soft drinks and juices, and you are welcome to drink as much as like at no charge. Studio 54 will remain open; we thank you for helping make it the success that it is.”