The future is here — this hairbrush combs and straightens your hair at the same time.

Gone are the days of spending countless hours straightening frizzy hair. Yes straightening irons are amazing now and there are loads of products that help straighten straight from the shower, but also because SOCO have just answered your hair dreams with a brush that tames, de-frizzes and straightens unruly tresses in record time. We're not even kidding.