Plus-Size Blogger Fights Back After Finding Her Bikini Pic Used in Diet Ad
“Wearing a bikini as a fat woman is an act of rebellion. I felt glorious and glamorous all at the same time. I wore my stretch marks as ribbons of honor and let the sun kiss my lumpy thighs and arms without a care in the world.”
Rachele, the blogger behind Fat Babe Designs, wrote this back in July 2013, after posting a photo of herself in one fabulous blue bikini.
Imagine her horror and devastation at discovering that very photo, which she put up in celebration of body positivity, was used by a diet company called Venus Factor as the “before” in its online ad.
What. The. $#$%.
Also terrible was the way she found out about it: on Facebook, where her blog readers and coworkers started seeing it as well.
“It was a terrible, crawl in a hole feeling and I realized that this ad is everywhere and being seen by lots and lots of people…” she wrote in a recent blog post on the matter. “They used my over the sunglasses expression to say, ‘Hey, don’t be a fat fuck like me!’ which was really supposed to say, ‘I am a fat confident lady that feels awesome in this bikini.’”
Here’s the ad (taken from Fat Babe Designs’ Instagram), just so you can understand how horribly offensive it is:
I read about this on Yahoo! Shine this morning and immediately felt queasy and angry. (Queas-gry? Ang-sy? Whatever, I’m too disgusted to come up with a clever portmanteau.) Here is a woman who spreads not just body acceptance, but body love, and her empowering message, her body, is manipulated by some spammy diet company who specifically tries to make people feel bad about their bodies. SO MUCH ANGER.
After repeated emails to the company responsible and a lot of run-arounds, Rachele took her story to Tumblr, Twitter, Facebook, and Instagram and received an outpouring of support. Even better, the company is now receiving an outpouring of angry messages as well. In fact, that’s what it took to get a response from the company, saying that the ad will be “taken care of” — but Rachele is not ready to leave it at that. According to her blog, she’s also consulting with a lawyer.
“Fat women shouldn’t have to be afraid to post their photos on the internet. We are not a public property,” she wrote on her blog.
It gets even worse: the ads are STILL being posted online. You can read more about Rachele’s story on her website, Fat Babe Designs.
Here’s hoping you get the satisfaction you deserve, Rachele, and that no one has to go through this in the future.
“They are going to be sorry the moment they found a fat girl’s photo on the internet, added that red border and paid Facebook to peddle their lousy crap,” she warns. Give “em hell, Rachele!
Editor’s note: Rachele’s website, YouTube video, and social media sites are no longer available, so we have removed them from the article.