The Australian Women’s Weekly just did something that might be a game-changer for the entire media industry. The publication recently put Turia Pitt, an ultramarathon runner who’s overcome incredible hardships in her life, on its latest magazine cover.
Pitt was chosen as one of the magazine’s “Women of the Future,” and once you learn her story, it’s easy to understand why. After 65 percent of her body was burned by brush fire during a race in 2011, Pitt spent the next 864 days in the hospital.
According to the Sydney Morning Herald, more than 100 surgeries later, she learned to walk again and went on to compete in races all over the world to raise money for Interplast, a charity that helps with reconstructive surgery for burn survivors.
While magazines around the world have struggled to increase readership and sales, the Australian Women’s Weekly might’ve figured out what it takes: not Jennifer Lopez talking about how a vegan diet helped her shed 10 pounds, but real, emotional, and inspirational stories that draw us in and showcase the strength that lies within.
“Being on the cover of The Australian Women’s Weekly is a huge honor. I feel very humbled,” Turia Pitt says in the magazine.
“For me, it sends the message that confidence equals beauty. There are a lot of women out there who are so beautiful but don’t have the confidence, and that’s what gets you over the line.”