American Beauty By the Numbers

Close Up Woman Applies Lip Gloss

90%= women who want to change at least one aspect of their appearance

2% = women who consider themselves beautiful

44%= women who have negative feelings when they don”t wear makeup

72%= girls who feel strong pressure to be beautiful

54%= women who say they are their own worst critic

The average woman spends 20 minutes a day putting on makeup

27% of girls in America start wearing makeup between the ages of 11 and 13

80% of 10 year old girls are afraid of being fat

$50,323 = Average salary for people with low self-esteem

$78,927 = Average salary for people with high self-esteem

Of the 72 women in Congress, only 5 have gray hair.

Of the female CEOs of Fortune 500 companies, none have gray hair.

The American Cosmetics Cart

U.S. States that Spend the Most on Makeup Per Person:





New York


$1,000 Face Creams – Luxury skincare that costs as much as a plane ticket to Europe:

Clé de Peau Beauté SYNACTIF Intensive crème: $1,000

La Prairie’s Cellular Cream Platinum Rare: $1,050

Guerlain Orchidee Imperiale Cure Face Treatment: $1,500

American Beauty By The Numbers Infographic

Leah Freeman-Haskin